IS THIS YOUR STARTING POINT?When your website
has more to do.
Launch suits a focused, relatively stable business website. Business is for the team adding content, reaching another audience and learning how visitors become enquiries.
- Multiple services or locations to explain clearly
- Projects, articles and team profiles published regularly
- A second language and measurable enquiry journeys
THE EXTRA A$300, EXPLAINEDThe value is in
what comes together.
More pages, richer content management, a second language, search work and measurement. Here is the same set of standard upgrades at the listed starting rates.
LaunchA$399
8 extra standard pagesA$232
Additional languageA$49
Advanced SEOA$149
Analytics & conversionsA$69
Expanded CMS collectionsA$79
Added separatelyFrom A$977
BusinessA$699
A$278 less at the listed starting rates.
Illustrative comparison using listed starting rates for standard scope. Subscriptions, usage fees and ongoing maintenance are separate. Business also includes a third revision round, monitoring setup, deeper review and 60-day support. Ongoing monthly care is not part of this comparison.
BUSINESS / A$699The essentials, included.
- Everything in Launch
- Up to 15 core pages
- Blog, projects, team & services CMS
- Up to 2 languages
- Advanced SEO & structured data
- Analytics & conversion tracking
- 3 revision rounds & 60-day support
Plus every Launch inclusion →
01
A publishing rhythm, not a static brochure.
Everything in Launch remains included. The extra scope supports a richer website without changing the care given to its design.
Up to 15 core pages
Room for additional services, locations and a fuller story. Repeated entries still use agreed templates rather than being counted as individual core pages.
Expanded CMS collections
Agreed collections for blogs, projects, team members and services, with fields and templates that keep new content consistent. New types or bespoke workflows outside the scope can be added later.
Up to two languages
A language switch and agreed content in two languages. You supply final translations; translation work and unusually large content sets are quoted separately.
02
Understand what earns the next enquiry.
Search structure and measurement are set up around the ways customers actually contact your business.
Advanced SEO
Page-level keyword work, structured data, internal links and local search setup within the agreed scope. Ongoing content campaigns, link building and ranking guarantees are not included.
Analytics
Configure Google Analytics with the access you provide and the agreed tracking approach. Third-party charges, paid tools and consent requirements are discussed during scoping.
Conversion tracking
Track agreed actions such as contact-button clicks, phone clicks and form submissions where the implementation supports them. A click shows intent; it is not proof of a completed sale.
03
More checks. A clearer recovery path.
Additional review and monitoring setup give a growing site stronger operating foundations.
Deeper security review
An extended automated review and hardening pass on the agreed build. Specialist penetration testing, certification and regulated-system requirements are scoped separately.
Monitoring & rollback planning
Set up uptime monitoring and document a route back to a known working version. Paid monitoring tools are separate; ongoing human monitoring is part of optional care, not an indefinite included service.
04
More room to refine. Longer to settle in.
Business includes three consolidated revision rounds and 60 days of technical support from launch.
Three revision rounds
Refine the agreed design and build through three organised feedback rounds. New functionality and a change in approved direction are quoted separately.
Sixty-day support
Help with the delivered CMS and implementation issues within the agreed scope. New pages, regular content editing, third-party outages and feature changes remain separate work.
Good to know.
01Is the design better than Launch?
Both receive the same attention to design and development. Business buys more scope, content structure, search setup, measurement and support—not a higher standard of care.
02Do I have to use every included feature?
No. We agree which included features fit your business. If you need only one or two extras, Launch with add-ons may be the better fit.
03Can I add AI or bookings to Business?
Yes. Add-ons apply to Business too. You only pay for extras that are not already included; connected systems with custom accounts, data or complex workflows are scoped as Custom.